Understanding your buyers through our personas
Suppliers often ask about how to understand the mindset of their buyers so that they can make sure they can be found. This week, we’re going to introduce you to our research-based buyer personas.
Mark Branigan
Keeping the conversation going
One of the most common questions we’re asked when we’re doing user research for the Digital Marketplace is “When is this going live?”
This week in user research
Understanding buyers The Digital Marketplace user research has moved into a regular weekly session now, as we prepare for our beta release, and we have been understanding more about buyers and their behaviour. We’ve written in the past that buying …
Pop-up research for the Digital Marketplace
As Katie discussed in her recent blog, we’ve now released the Alpha of the Digital Marketplace to users within Government Digital Service at Aviation House. The Public Sector Show at ExCel on the 13th May gave us an opportunity to …
Buyers and suppliers in the user research lab
On Thursday 17th April, we invited three suppliers and three buyers to take part in a user research session to test the current build of the Digital Marketplace. Two out of three buyers hadn’t used the CloudStore before, relying on …