User testing the alpha Last week, the alpha of the Digital Marketplace was released internally to GDS. In the last round of lab research, we could now observe people using the real Digital Marketplace for the first time. Search needs …
You may already know that the Digital Marketplace is designed to be the new home for the G-Cloud and Digital Services frameworks. What you may not know is that we have assembled a multidisciplinary team here at Aviation House. The …
We’re making real progress
We’re now at the stage where we’re putting our prototype of the new Digital Marketplace in front of buyers. Last week we held a user research session and invited five buyers to start to play with the new design and …
When thinking about the G-Cloud & Digital Services frameworks and encouraging people to use them we have to think in terms of discover, learn, and buy. Language is going to play an important part in that. Our user research, build, …
This post is from our User Researcher, Katie Taylor As the user researcher for digital marketplace, I’m running research lab sessions every 2 weeks. The first session I ran was with buyers, and their responses to 4 main pages of …
One of the main outcomes from the user research we have conducted to date has been that we have now identified some core behaviours of suppliers and buyers that are relevant to design thinking. Personas and their behaviours Those of …