Understanding your buyers through our personas
Suppliers often ask about how to understand the mindset of their buyers so that they can make sure they can be found. This week, we’re going to introduce you to our research-based buyer personas.
Suppliers often ask about how to understand the mindset of their buyers so that they can make sure they can be found. This week, we’re going to introduce you to our research-based buyer personas.
Chris Porter is Technical Architect and Senior Developer on the Digital Marketplace. Providing a technology product that can be changed quickly is a key goal for the Digital Marketplace development team. The agile approach, which is core to the work …