Understanding your buyers through our personas
Suppliers often ask about how to understand the mindset of their buyers so that they can make sure they can be found. This week, we’re going to introduce you to our research-based buyer personas.
Buying is a team sport
One of the main outcomes from the user research we have conducted to date has been that we have now identified some core behaviours of suppliers and buyers that are relevant to design thinking. Personas and their behaviours Those of …